It’s hard to shake the feeling that all the money that has flowed into specialty coffee over the past decade or so is warping the industry in ways that we haven’t yet begun to grasp.
Wow. What boggles the mind (and also horrifies) is that ~not once~ are the growers mentioned by any of these groups. There is so much money in coffee, yet all of it stays in the pockets of the same investors. Coffee is a product, not a plant. Thanks for starting this conversation!
Wow. What boggles the mind (and also horrifies) is that ~not once~ are the growers mentioned by any of these groups. There is so much money in coffee, yet all of it stays in the pockets of the same investors. Coffee is a product, not a plant. Thanks for starting this conversation!
Fionn this article is SO GOOD